Applied AI practice

Everyone can use AI now. The top 1% have it built into how their business runs — custom tools, connected workflows, real automation. We build that for everyone else.

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AI for the businesses beyond the top 1%.

Custom AI appsWorkflow automationWebsites & platformsAI strategy & adoptionCost optimization
Selected clients
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The gap

The largest companies aren’t just using AI—they’re building it into how they operate. We help growing businesses do the same, without the cost, headcount, or complexity of an internal AI team.

Your team can already access AI. That was never the gap. The gap is AI that understands your business—your quotes, bookings, documents, data, and workflows—and works inside the tools you already use. Madrone designs it, builds it, and hands it over. Owned by you.

Who it's for

Built for the businesses that keep things running.

Professional firms, manufacturers, contractors, and service companies ready to grow — but held back by outdated websites, disconnected software, and manual work. You know better systems would let your team move faster. You just don't have the engineering team, the time, or a clear path to build them.

What we build
Madrone № 01 — Bark study
How we work

Built for you, handed to you, owned by you.

No open-ended retainers. Every project has a defined scope, a fixed fee, and a clean handoff. We design and build your website, tools, automations, and integrations—then document the system, train your team, and hand over the keys. Everything we build belongs to you. Ongoing support is there whenever you want it, never required.

Scope a project
Madrone № 02 — Evergreen study

What we build

Six ways in — every one of them scoped around your business, not our menu.

01

Custom AI tools & automation

Internal tools, agent workflows, document pipelines, and the automations that quietly replace a hire you couldn't make — built for production, handed over completely.

→02

Websites & platforms

Fast, conversion-focused websites and web platforms — designed and built end to end, with modern architecture that's ready for what you'll bolt onto it next.

→03

AI strategy & adoption

Where AI actually fits your business — an honest roadmap, hands-on team training, and help identifying the government programs that can fund the work.

→04

Product & visual design

UX and UI for web and mobile, plus the collateral your business runs on — decks, one-pagers, and identities that make small companies look as serious as they are.

→05

Marketing systems

We don't run your marketing on retainer — we build the AI-powered content, SEO, and email system that runs it, train your team, and hand you the keys.

→06

AI API cost audit

For teams already spending real money on AI and software — we audit what it actually costs, find the waste, and fix it without touching quality.

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Selected work

What changed after we left.

ClientSerious Sailors
Custom AI systemBuilt in-houseFull web design & development

Top 10First Mate 2024 & 2025

Serious Sailors runs on systems, not staff.

Serious Sailors, a two-person Virgin Voyages agency: a custom pipeline pulls live pricing 3× daily across 1,400+ pages, an AI content engine writes and publishes its articles, and no one touches it day to day. One operator. Top 10 in North America, two years running.

“The site does work we used to do by hand — pricing, deals, content. Two years in, it just runs. We're competing with full teams; the system is the team.”Charles ConroyFounder, Serious Sailors
ClientLakeshore Mechanical
Custom AI toolsWorkflow automationSystem handed over · 2025

14 hrsSaved per week · verified over 12 weeks

Quotes out same-day instead of same-week.

Lakeshore Mechanical, a 22-person HVAC contractor: estimates were built by hand from photos, supplier PDFs, and a whiteboard. We built a quoting tool that reads site photos and supplier pricing, drafts the estimate, and files it in the CRM — the office reviews and sends. Quotes go out the same day, and the team got fourteen hours a week back.

“I was the bottleneck — every quote waited on me. Now the tool drafts it before I've finished my coffee, and I just check the numbers. We win jobs we used to lose to faster bidders.”Dana WhelanOps Manager, Lakeshore Mechanical

What clients say.

“The results with Madrone have been amazing. Their approach is fresh and cutting edge. Not only have we been generating new business, but we have also been generating repeat business with our existing clients.”

Kish KapoorFounder of Assante Wealth Management

“Madrone has a unique mix of passion, creativity and drive that means that anything they touch turns to gold. Since working with them we have developed an online presence that gets us noticed and wins us business.”

Josh HaganManaging Partner of Onemotion

“Madrone brought so many great ideas to the table and helped us implement them. They have helped us grow faster than we thought possible. I can honestly say we would not be where we are today if it wasn’t for Madrone.”

Leah FlippanceCo-Founder of Redstring
Why "Madrone"

The tree that generates its own new energy.

The madrone is a dense hardwood that survives where other trees can't — by actively peeling away its dead outer bark to reveal a fresh, living layer underneath. That new layer photosynthesizes: the tree literally generates its own new energy from what it exposes.

That's the work. We strip away what's dead in a business — the outdated website, the inefficient software, the bloated AI spend — and replace it with living systems: new platforms, real automation, custom AI architecture that generates power and momentum instead of consuming it.

Arbutus menziesii — the madrone
Canadian businesses

The government funds AI adoption. We help you use it.

Canada actively funds AI adoption — refundable R&D credits, technology financing, and provincial programs. We scope projects to fit what's currently open and deliver the funded work. For the right projects, the net cost drops dramatically.

SR&ED R&D tax creditsrefundable · federal + provincial
BDC technology & AI adoption financingflexible loans
Provincial digital & AI programsvaries by province
Regional & sector initiativesproject-based
"Systems that do the work, so you don't have to hire for it."
THE SHORT VERSION

Tell us what's
holding you back

One short note. A real reply within one business day — from the team who'll actually do the work.

Toronto, ON • Tampa, FLServing Canada & the United StatesFixed-scope · fixed-fee · NDA on request